Senior Manager, Brand Design - Los Angeles Lakers (El Segundo, CA)
Title: Senior Manager, Brand Design
Department: Marketing
Reports to: Creative Director
Manages: Graphic Designers and Photographers
Collaboration: Daily collaboration with the broader Creative and Content team, Integrated Marketing, Brand Strategy and Marketing Operations; Regular collaboration with leaders across the organization including Game Operations, Basketball Operations, Ticketing, Corporate Partnerships, Community, Communications, Facilities and HR
Team Overview: Creative and Content Production is part of the marketing department, leading brand identity, visual design and art direction for the Los Angeles Lakers. The team is responsible for generating creative ideas and forming campaign concepts to achieve long-term and short-term business objectives, guided by the broader marketing team. The creative and content production team designs and delivers creative stories and assets to serve a variety of organization needs prioritizing brand storytelling, fan engagement, broadcast support, corporate partnerships and season ticket members. This team is responsible for producing creative and editorial content daily during the season to tell the basketball story. Creative and Content Production also serves the broader business, supporting longer-term fan engagement, international growth, basketball operations, community programs, DEIB initiatives and internal employee programming.
Position Summary:This position serves to lead a dynamic team of graphic designers and photographers. In this pivotal role, you will drive the evolution and execution of our brand’s visual identity, ensuring it resonates emotionally with our audiences and elevates the storytelling experience. Reporting directly to the Creative Director, you will work collaboratively with cross-functional teams to create innovative, compelling, and cohesive creative that reflects the core values and personality of our brand. This role also requires the ability to confidently present creative concepts, storytelling approaches, and design rationale to executive stakeholders across the organization.
