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A career resource network, coaching service, and recruiting firm for architects, engineers, and allied design professionals — exploring what's possible in, out, and adjacent to the profession since 2018.

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<a href="https://www.linkedin.com/company/woodplc/life" target="_self">Wood</a> logo

<a href="https://www.linkedin.com/company/woodplc/life" target="_self">Wood</a>

Marketing & Communications Manager

Reading, Berkshire, UKPosted Jan 19, 2024

Location: Reading, Berkshire, UK

Discipline: UX / Product Design

Experience: TBD

Compensation: TBD

Job Description

Working as a communications and marketing business partner to the relevant business group leadership teams, the role holder will plan and create a clear and engaging employee communications and content marketing plan that positions, protects and promotes the Wood brand in relevant markets supporting Wood’s global strategy, BU marcomms, and the businesses objectives.

The role demands an experienced, highly motivated, engaging and persuasive individual that can take ownership of developing key messages and strategies, helping to drive employee engagement, brand awareness and improve customer journey through consistent and effective internal communications, marketing campaigns and proactive external communications.

As a key member of the business unit Marketing & Communications team, you will engage with global marcomms peers to develop the internal and external marcomms plans and editorial calendar for the region as well as support and contribute to the successful and tailored delivery of campaigns across Wood.

This is a multi-faceted role that requires an adept and passionate marketing and communications professional that can develop compelling stories, differentiated and dynamic content and materials to increase brand visibility and stakeholders understanding of Wood, bolstering our strategy, culture and brand vision.

The role reports to the Senior Manager, Marketing Communications.

To view this job and apply, click here.

Responsibilities

Lead the development and execution of integrated marketing and communications plans focused on key target markets, employee engagement and brand positioning

  • Create compelling content across a mix of channels including digital and media to communicate key messages to relevant stakeholders

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  • Develop and execute compelling marketing campaigns using a multi-channel approach to drive brand awareness and customer acquisition, working in tandem with growth and development function

  • Identify and secure opportunities with relevant media outlets in line with focused marketing and communications plans

  • Build and maintain relationships with relevant media outlets, enhancing positive coverage and acting as media spokesperson, where appropriate

  • Train and prepare relevant spokespeople for media interviews, presentations and speaking engagements

  • Proactively manage and respond to reputational issues and act as member of the emergency response team

  • Promote increased employee engagement and communications across the business

  • Facilitate and coordinate participation and engagement at relevant tradeshows, conferences and other client related events to enhance and increase brand awareness and promote company solutions

  • Track and evaluate data and ROI to drive continuous improvement across channels and ensure budget spend is maximised

  • Act as a marketing and communications business partner for business group leadership team

  • Autonomy to drive the business group marcomms activity, shape and influence the BU approach

  • Decision making and management of campaign budgets

  • Ability to make decisions about content creation and direction

  • Make decisions relating to issues management and emergency response

  • Qualifications

    Minimum Qualifications:

    • University degree or equivalent in a marketing, communications or related field or equivalent experience

    Knowledge, skills and experience:

    • Experience in a communications and / or marketing role, preferably within the energy industry

    • Experience in an international B2B environment

    • Knowledge of communication and marketing methods and channels relevant to a large, complex organisation

    • Knowledge of market and industry issues and trends

    • Experience and knowledge of digital marketing channels, measurement tools and metrics, best practices and trends

    • Experience in campaign delivery and measurement

    • Event planning and delivery

    • Extensive experience in media engagement, management and emergency response

    • Ability to connect and establish effective, cross-cultural working relationships with all levels of the organisation and externally

    • Consistently model and lead on Wood’s shared values

    • Team player balancing humility and self-confidence, with a focus on creating the right outcome for the business and the team

    • Anticipate the environment, be forward thinking and able to see the big picture

    Personal Attributes:

    • Highly creative thinker and problem solver

    • Excellent presenter and persuader

    • Energy, enthusiasm, and a can do attitude are must have qualities

    • Keen eye for attention to detail

    • Good organisational skills with the ability to work under pressure, on multiple projects concurrently and take responsibility for project delivery

    Ability to:

    • Write exciting and meaningful content

    • Establish and lead high-performing teams

    • Champion and drive innovation and change initiatives, focused on improving quality and effectiveness

    • Develop engaging communications solutions that connect with multicultural audiences across a variety of channels

    • Work effectively across different cultures, driving a global mind-set

    • Foster trusted, open and honest relationships within the business

    About Us

    Wood is a global leader in consulting and engineering, helping to unlock solutions to critical challenges in energy and materials markets. We provide consulting, projects and operations solutions in 60 countries, employing around 35,000 people.www.woodplc.com

    Diversity Statement

    We are an equal opportunity employer that recognises the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment on the basis of objective criteria and without regard to the following (which is a non-exhaustive list): race, colour, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.

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