Location: NYC, NY
Discipline: UX / Product Design
Experience: 10+ years
Compensation: $140,000–$175,000
About the job
OverviewLutron is a dynamic, forward-thinking organization committed to innovation and excellence in the Architecture and Design (A&D) industry. We are seeking a talented and creative professional to elevate our brand, lead marketing initiatives, and build lasting relationships within the A&D community. As the A&D Marketing Lead, you will collaborate with sales teams to craft and execute high impact marketing strategies designed to enhance our visibility and attract new A&D clients. You will be responsible for ensuring brand consistency across all communications, overseeing content creation, managing design projects, supporting sales efforts, and fostering relationships with clients and industry stakeholders.
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Responsibilities
Marketing Strategy: Co-develop and work with sales on the creation and execution of comprehensive marketing strategies that enhance the firm's visibility and attract new A&D clients.
Brand Identity: Monitor the firm's brand identity for design audiences and ensure consistency in design and messaging across all marketing materials and communications.
Content Creation: Oversee A&D design content creation and co-create collateral with creatives, ensuring all copy and materials effectively represent and resonate with the A&D community. This includes print and digital designs, sales presentations, displays, and more.
